When I started freelancing in July I knew I needed to take this blog seriously, treat it like a business and really focus. For the first few months I was finding my feet with everything, learning what it means to be my own boss and setting up Laura Haley Photography so I didn’t properly plan what I’d be doing with Inside Laura’s Head. From January onwards I’ve been working hard behind the scenes, tweaking little bits with my blog design, sorting out SEO on old posts, deciding which older content I’d like to revamp, and in March I scheduled the full month worth of promotional tweets, as well as really working on increasing my pageviews by sharing my posts on Facebook. March’s views were up by 100% compared to December’s, so the work I’ve been doing is definitely beginning to show. I’ve now started a full time job, and so my time will be used different.I thought spending my bank holiday weekend planning my focus for the next three months would be really productive, and so here’s what I’ll be doing with my little corner of the internet to make sure my 9-5 doesn’t stop my side hustle growing. Massive companies I’ve worked for plan by quarter, and this post is covering my targets for quarter two-April to July 2018.
Photo credit: From Fiona
Maintain my current level of monthly views (2,500+) whilst also trying to improve on the previous months. I will do this by promoting my posts on twitter, finishing the SEO on old posts, and using my Facebook page and Instagram stories to let people know there’s a new post up. I will also share my latest post to blogging Facebook groups. I’ll also pick up a new way of sharing my content, utilising Pinterest to share my travel related posts to relevant group boards.
Continue to post every other day, increasing the amount of food and travel content I post. I will pitch to some food and travel related brands with the goal of gaining more collaborative work related to my main interests, and I will write more travel content from the trips I have already been on, as well as the trips I will take over the three months. There will be content around planning a trip, packing for a trip and travelling without using holiday from work as well.
I will post daily content on my Instagram and Facebook, and use Insta stories to keep followers involved in my life. I will engage with other bloggers on a daily basis on all social channels, and I will work hard on my content to try to increase my following. My aim is to hit 1,000 Facebook likes and 1,500 Instagram followers by the end of June.
I will read and comment on other blogs as often as possible, at least three times a week. I will share content I have enjoyed from other bloggers on my social channels, and I will continue to tag other bloggers when I see sponsored content opportunities they’d be perfect for.
Do you plan your blog objectives?