What Happens On A Press Trip

What happens on a press trip, unlike what happens in Vegas, doesn’t stay on a press trip. Instead it gets plastered all over social media and then my blog, because hey, I’m all about that content. Since Inside Laura’s Head started to take off last year, I’ve been on three press trips (Dublin, London and Amsterdam) and whilst there’s been different things happen on each trip, there’s definitely some common things too.

Laura in the grounds of Trinity College, Dublin

I take all of the photos

If this is news to you, you probably don’t know any bloggers that well. We’re always thinking of that blog post about the trip, the one we need to write in return for the trip, but we’re also always thinking of what other posts we can get from it, and then there’s instagram content…we take A LOT of photos. I will say that I’m pretty quick to get the shots I want now though, thankfully.

I write notes

I have a memory like a sieve, so I write down everything-from where I’ve been to how I got there, how much my food cost and other notes of things I want to remember. This makes writing my blog post later so much easier, and stops me texting my plus one to ask exactly HOW we got to that place or how much that coffee and cake was.

I get lost

Anyone who’s been in my car with me will know my sense of direction is terrible. Put me in a place I don’t know well on foot and I’m just as bad. I spend a lot of time on press trips (and any trip, to be fair) getting lost. So if you’re travelling with me and have a good sense of direction, by all means tell me when I’m going the wrong way.

Girl looking out over The Shard, London, from Skygarden

I choose food based on what looks best

When I’m doing a trip, I like to try and do a food diary post afterwards. On press trips I feel this is more important, because it’s getting content of my own out of a trip where I already have to write something specific. So, I choose where to eat, and what to eat, based on what will look good in the post. I want different meals, unusual food and something that looks pretty, if that’s possible. So I’d go for a rainbow coloured ice cream with fancy decoration over a vanilla one, for example.

I visit the most sterotypical tourist spots (as well as the quirky ones)

People reading my travel posts want to see the things they could do when they visit the same place. I aim for 80% stereotypical tourist places, and 20% something different. For example, in Dublin I did the Zoo, Temple Bar, Trinity College and one of the parks, then I did the Leprechaun Museum for something different.

I update social media 

Friends often tell me I shouldn’t be updating twitter on a trip because I’m on holiday. But for me, a press trip, whilst being a great perk of my job, isn’t a holiday at all. It’s work, and I need to be providing a certain amount of coverage for my followers, and for the brand who’s sent me there. I don’t do it at the expense of the trip, it doesn’t take away from my enjoyment, but it does need doing.

Have you always wondered what happens on a press trip? Did this post offer you a good insight?



  1. March 5, 2018 / 3:41 pm

    You’re so right about all the photos – though that’s basically happening everywhere I go, press trip or not 😉

  2. March 5, 2018 / 4:39 pm

    I take way too many photos and I’m awful at deleting ones I don’t need! I’ve never been on a press trip like these before but would love to.

  3. March 5, 2018 / 4:48 pm

    Really interesting read…especially what food you pick!

  4. March 5, 2018 / 5:35 pm

    I never thought about picking food for visual reasons over the taste! I’ll have to think about that next time I’m reviewing a restaurant!

  5. March 5, 2018 / 9:34 pm

    Haha yes! I love going on a press trip and we all sit there on our social media and nobody bats an eyelid!!

  6. March 6, 2018 / 8:17 am

    Great insights! Totally agree with you that a press trip is not a holiday – you are working! So typical of our non-blogging friends who don’t really have a clue, do they?! haha

  7. March 6, 2018 / 12:22 pm

    I love this!! But to be honest it doesn’t just have to be a press trip for me to take ALL the photos Haha! It’s any day out for me x

  8. March 6, 2018 / 10:31 pm

    You sound so organised taking notes!!! I tend to just take photos of menus etc. So I can see exactly what the names of the dishes were!

  9. March 7, 2018 / 10:42 am

    Haha I always visit the most stereotypical tourist spots too. I need to write nites though as I’m rubbish at remembering stuff

  10. March 8, 2018 / 11:45 am

    I love your last point about it being not a full holiday but you still think about work. I feel guilty of that sometimes to not be totally off…

  11. March 9, 2018 / 12:51 pm

    Every photo I seem to take I think “I wonder if this will look good on the blog”. Haha!

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