Proving Your Worth As An Influencer

I’m going to start this by saying this isn’t a post about *that* recent drama. Sometimes people will never understand your worth as an influencer/blogger/vlogger/instagrammer/whatever you are. And that’s cool, because we shouldn’t be bothered about those people anyway. I’m talking about people who are open to working with you, who you want to pitch to but you know you should be proving your worth to make a collaboration happen. Just how do you do that?

Luckily, I have some tips on proving your worth.

Laura working on Inside Laura's Head-effectively, the best way of proving your worth

Have a media kit

Your media kit is, effectively, a CV for your blog. It should show your stats, a little bit about you, and some of your key successes. You should be sending this when you pitch to a brand or agency and it’s a good idea to have it on your blog too, so someone who’s looking at it because they want to contact you about a collaboration can see how amazing you are. I’m in the process of remaking mine using Canva, which is free software-but there are a few bloggers out there who will make you a media kit for a small fee if you don’t fancy doing it youself.

Link to similar posts that have had a great result and explain why

Brands like to see when you’ve done something well, when that could translate into how well you’ll do for them. Pitching for a hotel review? Send them links to the one you wrote that’s had lots of page views. Writing to ask to work with a brand? Show them the post you did on their brand new collection earlier in the year, the one with the awesome photography.

Keep a record of when people have bought something you suggested

It sounds vain but I have a folder full of screenshots from when people have said ‘I’ve just booked X place after reading your post’ or ‘I saw you’d been there last week, I went for tea today it was so good’. Brands and agencies like to see that your readers trust your opinion, and there is nothing more valuable than showing people have bought something because you recommended it. I’ve also made a point out of responding to other bloggers to publicly say ‘I tried this because you suggested it’ when I have.

Keep a record of compliments from brands/agencies

When someone e-mails you after a campaign to say thank you, it’s always nice to read, right? But how many of us just file that e-mail under ‘complete’ and don’t think of it again? Well, I’ve started keeping a note of those compliments. I plan to make a brand new media kit which also has these compliments on. You could also ask the person you’ve worked with to leave you a LinkedIn recommendation, which is another thing I keep meaning to do.

Do you have any other tips on proving your worth?



  1. February 5, 2018 / 12:51 pm

    These are some good tips Laura. I think also showing you’re consistent with your work is a good way to show your worth too. I’ve developed my media kit, but my stats are changing quite quickly so will need to revisit it. I do find it difficult finding work with brands, so this was quite useful! x

  2. February 5, 2018 / 9:26 pm

    Great ideas, will definitely use them. It is quite frustrating how being a blogger or influencer almost irritates some people.

  3. February 5, 2018 / 9:27 pm

    Yep, I totally agree and I need to be doing all this. The fact is if you want to turn your blog into a business, no matter how small, you need to get professional.

  4. February 6, 2018 / 1:42 am

    Great tips here Laura. I think I better start keeping a record of when people have bought something I suggested. What a great idea! Thanks for the tips.

  5. Michelle
    February 6, 2018 / 11:06 am

    I have heard about these media kits but I’ve never actually put one together. I am not ready to reach out to brands but I do get contacted all the time by random companies wanting me to give them free publicity, which I no longer do but I think these media kits are worth while doing just to have them in case I do choose to approach brands. Thanks so much for the tips:)

  6. February 6, 2018 / 12:19 pm

    This is the year of my blog so I can I can definitely use some of these tips and tricks and apply them to my own blog! I hope to see results!

  7. February 6, 2018 / 2:06 pm

    I think this would help me quite a lot and it could be made part of a routine with other record keeping, such as for the tax office.

  8. February 6, 2018 / 4:39 pm

    Really good points here – especially keep records of people complementing my work. I need to do this, but just been super busy…Hopefully I will book a few days out to do this properly x

  9. February 6, 2018 / 8:37 pm

    Great ideas Laura, its great to keep a record of good comments and compliments .xx

  10. February 7, 2018 / 7:31 am

    Good tips. I’m still in the nervous to pitch category but am getting there. I do however not push even when they’re offering something that’s not really worth my time 🙂

  11. February 8, 2018 / 9:57 pm

    I love, love, love this. I don’t prove my worth enough and I’m a full-time blogger. I am so scared about pitching to brands, which is one thing I am planning on going full throttle with this year. I’m definitely going to be using these tips for when I do. I’ve already made a media kit in Canva, but I need to start including work examples and references too. x

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