I’m going to start this by saying this isn’t a post about *that* recent drama. Sometimes people will never understand your worth as an influencer/blogger/vlogger/instagrammer/whatever you are. And that’s cool, because we shouldn’t be bothered about those people anyway. I’m talking about people who are open to working with you, who you want to pitch to but you know you should be proving your worth to make a collaboration happen. Just how do you do that?
Luckily, I have some tips on proving your worth.
Have a media kit
Your media kit is, effectively, a CV for your blog. It should show your stats, a little bit about you, and some of your key successes. You should be sending this when you pitch to a brand or agency and it’s a good idea to have it on your blog too, so someone who’s looking at it because they want to contact you about a collaboration can see how amazing you are. I’m in the process of remaking mine using Canva, which is free software-but there are a few bloggers out there who will make you a media kit for a small fee if you don’t fancy doing it youself.
Link to similar posts that have had a great result and explain why
Brands like to see when you’ve done something well, when that could translate into how well you’ll do for them. Pitching for a hotel review? Send them links to the one you wrote that’s had lots of page views. Writing to ask to work with a brand? Show them the post you did on their brand new collection earlier in the year, the one with the awesome photography.
Keep a record of when people have bought something you suggested
It sounds vain but I have a folder full of screenshots from when people have said ‘I’ve just booked X place after reading your post’ or ‘I saw you’d been there last week, I went for tea today it was so good’. Brands and agencies like to see that your readers trust your opinion, and there is nothing more valuable than showing people have bought something because you recommended it. I’ve also made a point out of responding to other bloggers to publicly say ‘I tried this because you suggested it’ when I have.
Keep a record of compliments from brands/agencies
When someone e-mails you after a campaign to say thank you, it’s always nice to read, right? But how many of us just file that e-mail under ‘complete’ and don’t think of it again? Well, I’ve started keeping a note of those compliments. I plan to make a brand new media kit which also has these compliments on. You could also ask the person you’ve worked with to leave you a LinkedIn recommendation, which is another thing I keep meaning to do.
Do you have any other tips on proving your worth?